- Central government mandates action as part of new IT rules
- Social media companies like Facebook, Twitter, YouTube will have to follow
- Famous personalities, fake accounts of influential people will be banned
Social media platforms like Facebook, Twitter, Instagram and YouTube will now be able to ban fake profiles of famous personalities, influential people or famous businessmen and even the common man. The central government has made it mandatory for social media companies to shut down fake profiles within 24 hours of a complaint under new IT rules. The central government says that this step is part of the new IT rules. So the social media giants have to act immediately after receiving a complaint to this effect.
This step is part of the new IT rules
For example “For example, if someone uses a picture of a famous film actor, or a cricketer, or a politician, or any other user to increase followers or get their message across to as many people as possible. Official sources In such a situation, the person concerned has an objection to the use of his photo or photo, then he can make a complaint. Provisions to this effect have been included in the new IT rules for social media companies. If so, then the social media company will have to redress his complaint.
From pure-play parody account to crime is also the reason
There is a big problem of fake profiles of famous personalities, influencers or famous businessmen on social media platforms. There can be different reasons behind creating such a fake account. These can range from pure-play parody accounts to accounts created to commit mischief or crime or to commit financial fraud. Some such accounts are also created by fans of popular celebrities. At the same time, some are also run through bots. In addition to using the image of a popular personality as their profile picture, some fake profiles also add their own image to a celebrity/politician’s picture by morphing the original content to claim closeness and gain favor.
Limited information about verified accounts
Information about a verified account is also limited. Many users are not aware that a blue tick on Twitter indicates a verified account. The new IT rules refer to giving users the option to verify their accounts. But it has been kept as a voluntary practice. The order has been made mandatory for platforms that are seen as “important social media intermediaries”, or those with more than five million users.